June 4, 2018

The one major psychological influence that all retailers can — and do — make use of is color. Color can be everything to a successful store, if the palettes work well across the whole shop and complement other elements such as product displays and lighting. The point,...

March 15, 2018

Emerging technologies like Virtual Reality (VR) have changed the way consumers want to interact with each other and it is the "ultimate empathy machine" because it connects people who have never met, said a Facebook executive.

In a recent article published on www.thenex...

March 5, 2018

According to research from Clicktale, as many as 76 % of big data professionals admit that consumers are fundamentally not rational when they shop.

In a recent article published on www.entrepreneur.com, Liraz Margalit explains how "consumer buying behaviors are heavily...

February 13, 2018

Countless studies and infographics have connected colours with hyper-specific consumer reactions. Colour is a powerful tool to communicate at a more subliminal level and impacts shoppers’ mood and behavior on and offline.

In recent study,Corra examined more than 200,000...

February 6, 2018

For David Aponovich, 'brands have more content than they can use, more customer data than ever and more technology to deliver great interactions in the moment. But why are so many interactions irrelevant and lacking the human touch?'

In his recent article pubsished on C...

January 30, 2018

Beauty products are adopting artificial intelligence. This year at CES, the annual mecca for technology and innovation,eauty Tech stole the spotlight.

According to www.datanami.com, 'analysts predict that in just two years, the average home will have more than 35 smart...

January 21, 2018

For Daniela Arole, sensploration is ' about providing an experience which appeals to all senses – including visual. “ Sensploration is a trend that emerged as a psychological science, started to explore the senses & how they interact .”

According to her, the challenge i...

January 9, 2018

In a recent article pusblished on www.forbes.com, Pamela N. Danziger, a market researcher, speaker and author focused on the affluent consumers’ behavior and mindset, underlines 3 things retailers need to learn from Apple.

Become A Place To Learn by 'providing meaningfu...

January 3, 2018

In a recent article for www.forbes.com, Richard Kestenbaum , covers the future of retail technology.  

According to him, 'the next technology in retail will allow a store to recognize customers when they enter and have sales associates make personalized r...

December 15, 2017

PANTONE, the global authority on colour recently announced ‘Ultra Violet’ as the Colour of the Year for 2018.

Described as ‘complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we...

Please reload

Featured Posts

co-nekt designs multi-sensorial experiences during the first London Luxury Think Tank

November 10, 2017

Please reload

Recent Posts

January 30, 2018

January 21, 2018

January 9, 2018

Please reload

Please reload

Search By Tags