February 13, 2018

Countless studies and infographics have connected colours with hyper-specific consumer reactions. Colour is a powerful tool to communicate at a more subliminal level and impacts shoppers’ mood and behavior on and offline.

In recent study,Corra examined more than 200,000...

February 6, 2018

For David Aponovich, 'brands have more content than they can use, more customer data than ever and more technology to deliver great interactions in the moment. But why are so many interactions irrelevant and lacking the human touch?'

In his recent article pubsished on C...

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