March 5, 2018

According to research from Clicktale, as many as 76 % of big data professionals admit that consumers are fundamentally not rational when they shop.

In a recent article published on www.entrepreneur.com, Liraz Margalit explains how "consumer buying behaviors are heavily...

February 13, 2018

Countless studies and infographics have connected colours with hyper-specific consumer reactions. Colour is a powerful tool to communicate at a more subliminal level and impacts shoppers’ mood and behavior on and offline.

In recent study,Corra examined more than 200,000...

January 21, 2018

For Daniela Arole, sensploration is ' about providing an experience which appeals to all senses – including visual. “ Sensploration is a trend that emerged as a psychological science, started to explore the senses & how they interact .”

According to her, the challenge i...

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co-nekt designs multi-sensorial experiences during the first London Luxury Think Tank

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