February 6, 2018

For David Aponovich, 'brands have more content than they can use, more customer data than ever and more technology to deliver great interactions in the moment. But why are so many interactions irrelevant and lacking the human touch?'

In his recent article pubsished on C...

January 21, 2018

For Daniela Arole, sensploration is ' about providing an experience which appeals to all senses – including visual. “ Sensploration is a trend that emerged as a psychological science, started to explore the senses & how they interact .”

According to her, the challenge i...

January 9, 2018

In a recent article pusblished on www.forbes.com, Pamela N. Danziger, a market researcher, speaker and author focused on the affluent consumers’ behavior and mindset, underlines 3 things retailers need to learn from Apple.

Become A Place To Learn by 'providing meaningfu...

January 3, 2018

In a recent article for www.forbes.com, Richard Kestenbaum , covers the future of retail technology.  

According to him, 'the next technology in retail will allow a store to recognize customers when they enter and have sales associates make personalized r...

November 22, 2017

This year, according to adweek website, fewer millennials are planning on shopping in brick-and-mortar stores this Black Friday compared with just two years ago. In fact, just 35% of millennial Black Friday shoppers say they’ll buy in a store this year, down from 61% i...

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co-nekt designs multi-sensorial experiences during the first London Luxury Think Tank

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