Colour, an emotional trigger to help increase sales

October 26, 2017

With the rise of the E-Commerce, the Brick and Mortar retail needs to re-invent itself.

 

In a recent article, the Industry London underlines the 5 emotional triggers to help increase sales including the power of colour.

 

Colour’s powerful influence on our mood can evoke feelings that can make a significant impact on customers purchasing behaviour. 

 

Did you know that consumers only spend 90 seconds forming an opinion about your product, and a large part of that decision is based on colour? 

 

The emotional triggers of different colours have been researched time and time again for retail marketing. It has found that 93% of purchasing decisions are based on visual appearance, with 85% of consumers citing colour as the primary reason for choosing a product.

 

Implement a colour strategy in your shop 

 

Contact our team and learn more about :

  • The impact of colour on your sales strategy

  • How to implement a colour emotion journey in your shop

 

welcome@mycoocoon.com

 

https://www.theindustrylondon.com/retail-5-emotional-triggers-help-increase-sales/

 

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