Colour, an emotional trigger to help increase sales
With the rise of the E-Commerce, the Brick and Mortar retail needs to re-invent itself.
In a recent article, the Industry London underlines the 5 emotional triggers to help increase sales including the power of colour.
Colour’s powerful influence on our mood can evoke feelings that can make a significant impact on customers purchasing behaviour.
Did you know that consumers only spend 90 seconds forming an opinion about your product, and a large part of that decision is based on colour?
The emotional triggers of different colours have been researched time and time again for retail marketing. It has found that 93% of purchasing decisions are based on visual appearance, with 85% of consumers citing colour as the primary reason for choosing a product.
Implement a colour strategy in your shop
Contact our team and learn more about :
The impact of colour on your sales strategy
How to implement a colour emotion journey in your shop