The Experience Economy

January 9, 2018

 

In a recent article pusblished on www.forbes.com, Pamela N. Danziger, a market researcher, speaker and author focused on the affluent consumers’ behavior and mindset, underlines 3 things retailers need to learn from Apple.

 

Become A Place To Learn by 'providing meaningful, useful information tailored to the interests and needs of its customers'.

 

Become A Place To Serve

Apple adapted its own codes of customer service, creating an acronym that appropriately spells A-P-P-L-E:

  • (A) Approach customers with a personalized warm welcome

  • (P) Probe politely to understand customers’ needs

  • (P) Present a solution for the customer to take home today

  • (L) Listen for and resolve any issues or concerns

  • (E) End with a fond farewell and an invitation to return

 

Become A Place To Gather

Creating a place for the community where people can 'come together, learn and experience, as well as places to buy product.' For Angela Ahrendts, Apple’s senior vice president of retail “the store becomes one with the community. 

 

We customise colour experience solutions

More info welcome@mycoocoon.com

 

Link https://www.forbes.com/sites/pamdanziger/2017/12/13/three-things-retailers-need-to-learn-from-apple-about-the-experience-economy/#7a5023481307

 

 

Share on Facebook
Share on Twitter
Please reload

Featured Posts

co-nekt designs multi-sensorial experiences during the first London Luxury Think Tank

November 10, 2017

1/2
Please reload

Recent Posts

January 30, 2018

January 21, 2018

January 9, 2018

Please reload

Archive
Please reload

Search By Tags